Since I am majoring in Public Relations, I thought it appropriate to share with you a bit of what I've learned from personal experience with customers and also from my schooling.
Tip #1 - Be professional
It is exceedingly important that you act in a professional manor in every given circumstance where your name is exposed to the public and especially important to be professional when representing your business online, or in person. Don't use foul language, don't be rude and for heavens sake don't insult people.
Tip #2 - Don't forget the customer
Anyone you talk to is a potential customer, and you must be business minded, however don't undermine the integrity of the customer with shameless spam and advertising. It doesn't work, and it makes people frustrated - it actually respells the customer. Be friendly, but don't come on too strong. Customers appreciate people who can acknowledge their integrity and intelligence.
Tip #3 - Build a trust
Don't be tense, and don't have a memorized list of points to get across to your customer. Just relax, and be friendly. It's all about building a relationship with the customer. People buy things from people they trust. Show the customer you trust them, and that you are trustworthy.
Tip #4 - Write well
Don't just slap stuff down on paper, write professionally. You'd be surprised at the difference it makes. People really aren't stupid and they wont read just anything. If you are writing a blog, you've got to create a killer headline, and real them in with the first paragraph so they'll read more.
Tip #5 - Be Positive
You represent your business, and anything you say, do, or put out to the public will be related to your business. Make sure your image is positive and you never say anything negative about your products. This also means that your attitude must stay positive at all times. If you are confident in your product, it will be much easier to sell it to others.
Thanks for reading! Hope this helped you in some way.
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